What are the best tricks to get followers on Instagram?
It’s official: Instagram is taking over the world of social media. And furthermore, it shows no signs of slowing down. In fact, it doubled its user base to 800 million in two years. If you are a blogger or a brand owner, this is good news. There are a lot of people using Instagram right now, which means there is a strong chance that your target audience is using this platform, so it will be easier for you to reach them. And, we are sure that what you have in mind is, “all very nice, but how do I get more followers on Instagram?”
The answer to your question is here.
First of all, we recommend that you visit our DEFINITIVE GUIDE TO GET MORE FOLLOWERS ON INSTAGRAM where you will find everything you need to be the king of Instagram. Because today we bring you some tricks to get followers on Instagram.
Best tricks for your brand to resonate on Instagram and increase your followers
With so many personal growth gurus and coaches roaming the real world and the digital world, you’ve surely heard of empowerment. We are not coaches, but we understand a lot about digital marketing in social networks, so today we will give you the keys to empower yourself on Instagram, becoming a benchmark for your audience within this social network.
Establish Your Audience
This is elementary. If you do not have a detailed definition of who your audience is, it is impossible to program the content, much less design it to be effective. It is as if you had an online store, and you had not defined the profiles of your buyer's persons.
Your first step before doing anything else is to really understand your audience on Instagram and understand what they want to see. Think about who you want to reach and what their mentality is. This will allow you to give your profile a voice and help you make your content very specific.
Once you know your audience, you can think of some ideas to create valuable content that represents them. If you don’t follow this first step, nothing will work and no other strategy will fix your account.
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Instagram is obviously a platform based on image and video.
If your posts are of high quality, more people will engage with your content. And if more people engage with your content, the more followers you will get. When it comes to taking photos, keep in mind that images that look personal and are not as “perfected” tend to perform better than photos that look like they were fresh from a photo website.
Remember that on Instagram it’s all about being and looking social, it’s about when your audience sees and reads your content, they feel like they’re talking to a friend, someone close. If you are a blogger, you want to tell people who you are and what you stand for. As a brand owner, you will need to tell them about the benefits of your products or services.
Take a look at the Instagram accounts you admire and see how they get their audience engaged with their images.
Post At The Most Appropriate Time
Before posting your photo on Instagram, there are two things you need to keep in mind: the time zone of your audience and the time they are checking Instagram most often.
Most Instagram users login in the morning and at night, on their way home from work or school. For brands, the least favorable time to post is in the middle of the night because an Instagram photo usually lasts around 4 hours before being buried in followers’ feeds. This is a good trick for Instagram that you should take into account.
If you can’t post at a specific time, you can always use an Instagram tool that allows you to schedule your posts. Post at those times of the day when your audience is less busy with their duties and has time to navigate the waters of Instagram.
Use Popular Hashtags
There are popular hashtags that can be used to get more visibility on your photos. The best way to discover popular hashtags is to use Google, of course!
Some of the most popular Instagram hashtags you’ll find include #tbt, #instadaily, #photooftheday, #instagood. Don’t go crazy with your hashtags either! Use 3–5 relevant hashtags per photo.
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Host a Contest
Organizing a contest is a good trick to get more followers on Instagram, it is often the most effective way to increase engagement and get new followers. You can even generate a teaser, that is, a campaign that generates intrigue in your audience and announces the launch of a product. Teaser photos are great for engaging users and handling likes on your photos!
Share Spontaneous Photos
Think of your account as an invitation for your followers to know the behind-the-scenes of your brand, or the acquaintance, backstage. Your Instagram account should strive to highlight your employees and the work they do. Even if your company employs hundreds of people, having just a few faces behind your brand will allow it to look much more transparent with your followers.
Also, remember that the content you post on Instagram doesn’t always have to be marketing-driven, it should also be fun!
Use Apps to Edit Your Photos
There are many photo editing applications on the market that are very easy to use. Here are some of the best photo editing apps, along with a brief description of what they do:
Instaframe — is a free application that allows you to create really impressive photo collages.
When you upload a photo to Instagram from your mobile photo library, Instagram will make you cut out the shape of a square. If you want to show a complete photo without cropping it, Squaready will allow you to do this, without any inconvenience.
Picfx — This app has 100+ effects, textures, and frames to highlight your images and will automatically format your photo into a square for easy uploading to Instagram.
Open Camera: it is one of the most popular photo editing applications, and through it, you can adjust the lighting, brightness, contrast, and clarity of your photos. It is also a very useful application to perform a tighter zoom and improve the lighting in the place.
Use Video as Content
Instagram videos are the latest way for companies to engage with fans. They should be used to highlight your products, tell a story, entertain, and provide value. While Instagram started out as a photo-sharing app, the importance of its video feature shouldn’t be underestimated.
The most important thing to consider when deciding whether a video or image is more appropriate is the target audience. For example, the NBA stands out above its competition, call it MLB and the NFL, because you understood that sports fans are more likely to be interested in watching videos of the most prominent games, training sessions, and events, than the photos
Use Influencers Aligned With Your Audience
Influencers exist for practically every type of audience. They are the ones with a loyal and captive audience. They have influence and in a matter of minutes, they can achieve with the publication of a photo, thousands of “likes” and hundreds of comments. Don’t be afraid to team up with an influencer and thus expand your number of followers. You can ask them to mention your account or use one of your products.
And if you discover that one of these influencers mentioned your brand or your account, reach out to them and thank them. The endorsement of a highly influential person on Instagram could potentially help attract hundreds of new followers for your brand.
Show Love To Your Followers
It is not that you become his Dalai Lama, although almost, almost … Use user-generated content, and by placing the images on your feed, give them credit. You can also do this in a different way, by asking your followers to tag someone in the comments. That’s a great way to get more followers on Instagram.
But remember, don’t abuse this all the time. If you post other people’s content every day all the time, your audience will notice that you are not providing their own value. On top of that, building an Instagram following is all about creating high-quality content. You want to create a relationship with your audience based on your brand, and only your content will work to achieve it.
Take Advantage of Your Instagram Bio
Don’t neglect your Instagram bio! Use this space to present a call to action, brand hashtags, and web links. You can also use ShortStack to create an Instagram campaign that you can easily update without having to change the link in your bio every day.
If you are starting out on Instagram, take your time to create a unique bio, because it plays a fundamental role in any user’s decision to follow a certain account.
Discover New People Or Brands To Follow
If you’re new to Instagram and you’re not sure who to follow, just tap the magnifying glass that appears in the bottom section of the home screen. Instagram will suggest “Videos that you may like” and will show you the accounts of other users that you may want to review.
Become Your Greatest Strategy
Instagram requires a lot of planning. While connecting with your audience really helps, having a solid strategy will do wonders.
Track your results and enjoy the platform! Bring out your most creative part, enjoy the interaction with your audience, and that the fact of getting more followers on Instagram is only the reflection of wanting to become a truly memorable brand. Instagram is a platform that can do you any favors when building your business or personal brand.
Hopefully you now have a clear sense of how that can be done. Whether you start by focusing on creating high-quality content or ordering your strategy, there are many ways to get results. But combine all of these steps together in an overall strategy? That is the simple answer to how you can get more followers on Instagram.
Also visit : The best Marketing Trends on Instagram Right Now
