8 Best Tips for Using Hashtags on Your Instagram

Do you know there’s so much more than cool clothes and an artistically arranged tabletop that draws in followers? The key is the Instagram hashtags.

And the good news is that brands around the world have been fine-tuning their Instagram hashtag strategies over the years. We spoke to marketing leaders at 12Instagram who have had success with these strategies.

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Eliminate dead tags and renew your strategy quarterly

Write them down and click on the hashtags. If the people who are using that hashtag post content related to their niche it is a hot hashtag. If it has more than 10,000 uses and less than 1 million uses, it’s even hotter.

If there is anyone posting there who has a huge following / content, see what hashtags they are using and start over from the beginning. Keep doing this until you have about 60–90 hashtags so you can rotate them every now and then until you find the game that best suits you and your commitment. You can post a maximum of 30 hashtags per message. I recommend doing hashtag research once a quarter or if you see the engagement decrease.

Balance the types of hashtags used

«On Instagram, there is a maximum limit of 30 hashtags so one way to choose your hashtags would be to find 10 really big hashtags in your industry to target and then find 10–20 really niche and specific hashtags with low competition half to post. You can use Instagram to find good hashtags to use by simply typing in an industry keyword that you want to post. You can also see what other hashtag pages in your industry are posting and grab the ones you like.

Think audience first when brainstorming keywords

«Hashtags can be a very effective way to grow your presence on Instagram. However, there are many misconceptions about hashtags and how to use them correctly. The first is to use very few hashtags. You are allowed to use up to 30 hashtags, and the more you use, the greater your reach. The second is the use of hashtags that are too popular. If, for example, you use the hashtag #fun, you are competing with another 319 million messages. So many users are using that hashtag, so your message has very little chance of being seen. This allows you to stay in the “recent” category longer, allowing you more potential exposure.

Don’t put labels on every word in your caption

We’ll typically look for 2–3 obvious and popular hashtags that fit each of those 3 categories, and we’ll see what other hashtags have been used for those posts as well.

There’s really no need to reinvent the wheel when it comes to hashtags, which is why we see continued success finding these key hashtags and then adding complementary ones that appear to be used by other people alongside the original key hashtags.

Don’t forget to post your Instagram hashtags cloud in the first comment

Our Instagram hashtag strategy is pretty simple. We research 25 good hashtags for our industry and what we normally post and save them all in a note on a phone. When we publish something, we first write a description, and then we do it.

Take a look at the competition

Once we type a hashtag in the search bar (for example #marketing), Instagram will tell you how many other posts include that hashtag and will provide you with a list of related hashtags within the same terminology (for example #marketingdigital, #marketingtips ).

Start with brainstorming, then fill in the blanks with keyword research

“Others are found through brainstorming, in which case each hashtag is searched on Instagram to see how the popularity of the hashtags we use for our clients are found through the time our it is, as well as how it is used (i.e. if there are any unexpected and/or indecent interpretations).

We have seen that our Instagram hashtag strategy has led to increased engagement (both likes and comments), as well as an increase in the number of customer followers in different categories, from retail, tourism, and attention.

Follow the recurring usage patterns of brands and influencers

«Hashtags can be easily tracked by their popularity, just like individuals. In fact, many influential posters are based on the same hashtags, so you can also locate those you want to be associated with through their hashtags.

There are online tools available (for all platforms, not just Instagram) that help you find new hashtags and keep track of your current hashtags. In addition to displaying important hashtag data, these tools help you find the best possible hashtags for your text and images. I personally use RiteTag. » — Steve James, smallbizbigbiz

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